Pamela Rothpletz-Puglia’s REACH project, Dismantling the “Kids’ Food” Archetype, took just such an approach to the issue of ultra-processed kids’ food, which is heavily marketed in cities with low-income and minority residents. “This targeted marketing encourages diets with limited variety, which creates resistance to new food, ultimately increasing lifetime risks of obesity and chronic disease,” says Rothpletz-Puglia.